Friday, March 31, 2017

NUTRO relaunches its product portfolio and introduces limited ingredient diet product line

The NUTRO pet food company has relaunched its brand with a new pet food philosophy:  “NUTRO. FEED CLEAN.”

Tapping into the human trend of “clean eating,” the NUTRO brand has announced its commitment to making recipes that are simple, purposeful and trustworthy, made with real, recognizable, non-GMO ingredients as close to their native form as possible.

The company is introducing a new limited ingredient diet product line of dry food for dogs, new recipes in its “wholesome essentials” and grain free dry dog food lines and a refreshed look for its packaging.

To launch the ”NUTRO. FEED CLEAN”   philosophy, the brand introduced new advertising creative across digital and television.

The campaign, which will begin running this week, juxtaposes “clean eating” with the dirt-filled fun that dogs enjoy from the vitality they get from a wholesome diet. It showcases an energetic ensemble of muddy, sandy and water-loving dogs whose eating habits give them the energy to get dirty outdoors.

The new diets include all new recipes. Each recipe contains 10 key ingredients or less, plus natural flavors, vitamins, minerals and other nutrients. These recipes nourish sensitive skin with a soft, shiny coat guaranteed or your money back. Recipes include Lamb & Sweet Potato, Duck & Lentils, Salmon & Lentils and Venison Meal & Sweet Potato.

Suggested retail price ranges from $14.99 to $59.99 (4 to 30 lb. bags).

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