Wednesday, March 8, 2017

Cesar launches ‘Woman’s Best Friend Too’ program

Actress Lucy Hale.
For years it’s been accepted that dog is man’s best friend, but that’s only half the truth.

As part of International “Women’s Day” taking place today (Wed., March 8), the Cesar brand has launched “Woman’s Best Friend Too,” a new program highlighting the bond between women and their dogs and turning the tired cliché of “man’s best friend” on its head.

Bringing “Woman’s Best Friend Too” to life, the Cesar brand teamed up Elias Weiss Freidman, the photographer behind the popular website and New York Times bestselling book, “The Dogist,” to capture the real-life stories of 14 every day women, as well as actress Lucy Hale to share her relationship with her dog.

To support the campaign, the brand has also launched a video featuring real women in traditionally masculine roles (cop, farmer, mechanic and biker).



Images and stories of the 14 every day women captured by Freidman can be found online at www.Facebook.com/Cesar and www.Instagram.com/CesarCuisine.


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