Andy Cohen and his dog, Wacha.
The partnerships come as part of the brand’s ONE Difference initiative, which celebrates the difference shelter-led educational programs can make in the lives of both students and shelter dogs. The Mutt-i-grees Program is an academic curriculum that allows students (K-12) to actively engage with shelter dogs while learning emotional competence, keys to academic achievement and social awareness skills.
The crux of Purina ONE’s partnership with Mutt-i-grees is a minimum donation of $15,000, which will provide tools and resources needed to help the non-profit organization further expand its reach for the Mutt-i-grees Program across the country.
Additionally, Purina ONE is giving dog owners from coast-to-coast an opportunity to increase that donation up to a maximum total donation of $30,000, by registering to take the Purina ONE 28 Day Challenge through Fri., Sept. 9.
For his part, Cohen has already taken the challenge by switching his dog, Wacha, to Purina ONE SmartBlend Healthy Weight Formula and has noticed marked improvements such as healthy energy, bright eyes and a shiny coat.
“I’ve always been a dog lover and rescue advocate, in fact, my dog Wacha is a rescue, so I felt like it was important to team up with Purina ONE for its ONE Difference campaign, which celebrates the positive impact the brand is making on shelter dogs and communities through its support for education,” said Cohen. in a release “I encourage dog owners to take the 28 Day Challenge not only because it worked for Wacha, but also because for every new sign-up, Purina ONE will donate $10 to the Mutt-i-grees program,” (up to a maximum donation of $30,000).
For more information, visit http://www.purinaone.com/ONEdifference where dog owners can take the 28 Day Challenge, view testimonial videos, and use tools to find out which Purina ONE Smartblend dry dog food formula is right for their dog.