Pet food producer Wellness is the first U.S.-based pet food brand to make its packaging nationally recyclable through a partnership with TerraCycle.
Wellness consumers can earn money for the TruFood packaging they recycle through TerraCycle’s Wellness Pet Food Brigade.
Those interested can register for free at www.terracycle.com/wellnesspetfood.
For each pre-paid shipment of TruFood bags weighing at least two pounds, Wellness Brigade members earn points that can be used for charity gifts or converted to cash and donated to charities of their choice.
The collected packaging will be recycled into a variety of new consumer products such as park benches, bike racks, pet food bowls and recycling bins.
“We’re very excited for our partnership with TerraCycle,” said Chanda Leary-Coutu, Wellness Sr. Manager, marketing communications said in a statement. “Many of our consumers embrace a green lifestyle, and we’re happy to offer an easy way for them to recycle their pet food packaging, something we know is important to them.”