The campaign will feature multiple large-scale animal welfare programs and events, including a public action campaign and nationwide contest, a video featuring celebrity supporters, and the premiere of the ASPCA’s first-ever documentary.
Animal welfare advocates and supporters will have several opportunities to join the celebration of the ASPCA’s milestone anniversary over the next several months, including:
--The “150 Days of Rescue” Action Campaign and Contest (April 10-September 7, 2016) For 150 days beginning on the ASPCA’s April 10 birthday, the ASPCA will encourage animal lovers to visit ASPCA.org/150days and pledge at least 15 minutes of their time to helping animals in need, toward an ultimate goal of 150,000 acts of compassion through September 7, 2016. Those who log their actions on the campaign website will be encouraged to enter their favorite shelters or rescue groups in a grant contest in which one of these organizations will receive a $150,000 grant from the ASPCA.
--The “150 Days of Rescue” campaign will be supported by a short celebrity video conceived and directed by photographer and filmmaker Dewey Nicks, featuring a notable entertainers speaking up for animals in need and encouraging the public to do the same. Celebrity participants include Jason Schwartzman, George Lopez, Adrienne Moore, Julie Bowen, Krysten Ritter, Miles Brown, Beth Behrs, Curtis “50 Cent” Jackson, Jennifer Coolidge, Kesha, Martha Stewart, Edie Falco, Nathan Lane, and Keith Stanfield. The soundtrack for the short film is provided by composer and musician Owen Pallett.
--“Adoptapalooza” NYC Adoption Events (April 10, 2016) In partnership with the Alliance for NYC’s Animals, the ASPCA will hold two public Adoptapalooza events on Sunday, April 10. Taking place in two different boroughs – one in Union Square and another at the House of Vans in Greenpoint, Brooklyn – the mega adoption events will showcase more than 300 adoptable dogs, cats and rabbits – all spayed or neutered and vaccinated – from local shelters and rescue organizations across the city.
--“Second Chance Dogs” Premiere on Animal Planet (April 16, 2016 at 9 a.m.) The ASPCA’s first-ever documentary, “Second Chance Dogs,” tells the story of six fearful dogs rescued from cruel conditions and delivered to the ASPCA Behavioral Rehabilitation Center in Madison, the first-ever facility dedicated to providing behavioral rehabilitation to canine victims of cruelty and hoarding.