Thursday, December 24, 2015

The American Kennel Club announces the launch of AKC Marketplace

The American Kennel Club is pleased to announce the launch of AKC Marketplace with enhanced form and functionality to better serve responsible breeders with the opportunity to promote themselves directly to potential dog owners.

Through interactive profile pages, listings and a user-friendly experience, AKC Marketplace helps breeders get in front of more dog owners, showcase all they do for their dogs and find good homes for their puppies.

Improvements to AKC Marketplace include:

--New homepage with better functionality.

--Advanced searching and filtering capability.

--Easy access to Parent Club and breed standard information for each breed.

--Enhanced breeder profile pages to include litter, health and vaccination information
--Addition of unlimited photo and video galleries for breeders to showcase their puppies.

--Easy access to “How To Pick A Puppy” Handbook.

Breeders that sign up for AKC Marketplace receive:

--A dedicated profile page with the ability to host video, images and more. Breeders
who are involved in AKC recognition programs, such as Breeder of Merit and Bred with
H.E.A.R.T., will automatically have that distinction on their profile.

--A trusted vanity URL to share when dealing with potential buyers

--Unlimited litter listings to showcase available puppies.

--Profile page analytics, technical assistance and customer service support
Breeders can have unlimited use of AKC Marketplace for $99/year or have the option to sign up
for the $10/month plan (which has a $20 one-time sign-up fee) at

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