Pet’s always break the internet but yesterday during National Dog Day their appeal on social media nearly broke pet company Petzila makers of the Petzi Treat Cam. The company was taken aback when Amazon marked the occasion by featuring them on their Facebook Home Page causing inbound inquiries to increase by over 1500%.
In five short hours, the Petzila
Facebook Page had seen 57k views, 2,117 Likes, 1,818 shares proving the
power of social media.
The shout out from Amazon came without warning catching the company by
surprised. Many of the staff had already left for the day and had to return to
the office to cope with demand and extra staff were called in to answer IM’s,
texts and phones that were ringing off the hook.
This was compounded when Amazon
featured the Petzi Treat Cam as one of the hero products and #1 New Release on
its newly unveiled Amazon Launchpad store.