Tuesday, July 14, 2015

A new installment for Purina’s “Puppyhood” series

What’s the only video that can get more internet views than the President? A video about a puppy? Maybe.

On the heels of the first installment of the Purina Puppy Chow and Buzzfeed “Puppyhood” series (https://youtu.be/L3MtFGWRXAA), the brand just released two shorter videos expanding upon Max and Chloe’s story to give fans more insights on the bond and new experiences of puppyhood.

--“Some Ground Rules”: Max meeting a pretty girl in the park and realizing that Chloe has special powers to attract female attention.

--“Our First Poop”:  An expanded look at Max welcoming Chloe to the house.

The first "Puppyhood" video has garnered 62 mm views on Facebook and 4.2 mm views on YouTube, surpassing views of even some of the most popular videos to date), in just one month.

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